February 15, 2012
Earlier in my career, gaining the perspective of where I stood against my peers and competitors on a weekly and monthly basis drove my performance as a specialty pharma representative and subsequently as a District Manager. I’d receive performance reports, Incentive Compensation reports, Managed Markets reports, and Activity Reports. Targeting reports, contest reports, and product launch reports – it was Report City, and it validated my efforts on a continuous basis, fueling the fire until the...
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February 10, 2012
The predominant mindset in pharma has been that changes brought on by new technology are predatory by nature, with the potential to make field-based employees expendable, if not unnecessary. The iPad; however, is a game-changer; everyone in pharma, from senior management on down, has embraced this tool like no other device before it. To hear more about how pharma reps can benefit from the use of iPads, check out Ragan’s Health Care Communication News to read “3 reasons why Pharma reps need the...
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January 25, 2012
As we usher in another year, there are clear signs indicating where the pharmaceutical industry will be focused in 2012. While each company will have its own specific goals, there are emerging indicators that they will focus on embracing innovative technology as an overarching theme. Pharma companies are ready to adapt and invest in solutions that increase their competitiveness. Here are five noteworthy themes that will be a priority for life sciences companies in 2012.Getting Lean With...
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December 19, 2011
I spoke recently to the commercial leaders of a well-established pharma company who were relaying their frustrations with their current data and business intelligence environment. The complaints were ones I hear frequently – “it’s slow and inflexible,” “it doesn’t contain all of our data and we have quality issues,” “it’s inflexible, complex and expensive to maintain,” “the analytics are not relevant to the changing business.” This particular Sales Operations group was considering options for...
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December 5, 2011
Since its introduction last year, the iPad has quickly become the life sciences industry’s preferred mobile tool for sales and marketing. Many executives and sales reps have been issued an iPad by their companies, but so far, they haven’t capitalized on the emerging opportunity that mobile devices truly present: access to real-time, convenient, integrated data and insights that improve the speed, quality, and accuracy of business decisions. Today we are excited to announce Agile M...
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