Challenges:

Planning for launch of first independently promoted therapies into complex, highly fragmented market.
Internal resources focused on other priorities and unable to provide business intelligence.
Challenging mix of data sources, across retail, specialty distribution, and non-retail channels.

Trinity Impact:

Delivered customized, fully managed solution on schedule to power highly successful launch driven by analytics.
Provided in-depth domain expertise in innovative virology therapeutics.
Deployed purpose-built highly adopted analytics that integrate sales, sales activity, and segmentation to more than 100 specialty users throughout organization.

Emerging Specialty Pharma

Reaching Launch Velocity

A specialty pharma company was poised to deliver two new innovative therapies into the infectious diseases market. The sales team needed the data to accurately and effectively represent very specialized products across a wide range of distribution channels. Performance needed to be measured rapidly and precisely, so changes could be implemented as soon as knowledge came back from the field. Finding a single data and reporting system with the specific therapeutic expertise to support this challenge was difficult. Until they found Trinity.

Precision Insights

Without the IT resources and expertise dedicated to the launch, the sales leadership struggled with devising and implementing an effective go-to-market analytic strategy. They had to comprehend multiple channels for two new products without the data to support their decisions. Time was running out:

IT was focused on multi-year corporate-wide initiatives, not on a fast turn-around, highly dynamic sales analytics infrastructure.
Data was complex and spread across multiple channels, including retail, specialty pharmacies, and non-retail.
Internal stakeholders needed a partner with specific virology therapeutics domain expertise for data and analytics.

They knew they needed the next generation of sales insights to power their go-to-market strategy. They needed specialized domain expertise, a managed solution that could be implemented without IT resources, and personalized analytics customized to empower success in a very complex market. They needed Trinity.

Depth and Breadth

This emerging biotech company selected Trinity Pharma Solutions for our proven ability to deliver complex, innovative data, and analytics in a very demanding timeframe. And Trinity delivered:

Expertise: Trinity formed a dedicated team with specialized virology therapeutics market experience to provide intense strategic support to launch planning and execution.
Decision Support: Through expert integration of specialized data across multiple channels, TrinityAgile delivered opportunity identification and account-specific insights to drive sales.
IT Independence: Offering a hosted service with intelligent customization, Trinity was able to deliver a specialized solution on time and on budget, without consuming valuable IT resources.

Results with Impact

Armed with accurate, specialized data sets and innovative analytic tools, the therapies launch was a success. A constant feedback loop of performance data continues to provide sales leadership with the intelligence they need to capitalize on new opportunities. The field has highly tailored and feature-rich analytics that provide insights across geographies for planning and targeting. With an ongoing partnership of more than 6 years, Trinity continues to provide the responsive support required to grow their emerging business and adapt to the needs of a complex market.

Excerpt:

Ready to deliver two innovative therapies into the infectious diseases market, a specialty pharma company needed a managed solution that could be implemented without IT resources and personalized analytics to empower success.